Sushi. Those two little words conjure up so many visuals.
Tiny bites of glistening fresh fish topped on little balls of rice. Sesame-crusted seaweed rolls filled with salmon, tuna, octopus and roe, all artfully sliced and delicately arranged, served with lip-puckering slivers of ginger, sake and chopsticks. Healthy, nutritious and delicious, sushi is as mainstream as a cheeseburger.
But it wasn’t always so.
Sushi, or the cold vinegar rice-based dish topped with raw fish (or other edible delicacies), is an ancient food associated with folklore, customs, rituals and legends. A dish once associated with Asian markets, sushi is now available globally, thanks in part to more efficient transportation and distribution systems. And while sushi was once a speciality food, it can be found on many restaurant menus, in grocery stores and even in upscale mini markets.
But what if you don’t live near the coast? How fresh is the sushi in your market?
Well, now you don’t have to think about that. Enter Two Fish, a San Francisco-based Kickstarter company. Two Fish created a terrific sustainable solution for the consumer interested in eating sustainable sushi. Check out its Kickstarter video below.
What do you think?
If you like what you saw in the video, why not share your thoughts?
If you really like the Two Fish idea, why not consider backing its Kickstarter project like I did?
I’m a flat-out, irrefutable seafood geek, writer and cook. And when I’m not, I take naps. I help people make better choices with all things seafood-related. Are you hungry for more articles about sustainable seafood, ocean conservation and the environment? Or maybe you can’t wait to read more about my upcoming book EATING SALMON? Sign up now to have my posts delivered directly to your inbox. Join me on Twitter and Facebook.